Dyson Airwrap™ multi-styler: innovation meets everyday design

Published 8th September 2025

How engineering and perseverance shaped a modern design icon

Launched in 2018, the Dyson Airwrap™ multi-styler is as much a story of engineering as it is of styling. It took over six years to develop, with nearly 650 prototypes tested before the final design was achieved.

The Airwrap™ uses the Coanda effect, a principle of fluid dynamics where air follows a curved surface, to style hair without relying on extreme heat. This approach reflects Dyson’s focus on solving challenges through innovative applications of science.

Made from durable materials such as heat-resistant polycarbonate and precision-engineered alloys, the product also demonstrates how material choice and user-centred design can combine to create something both functional and lasting.

The Airwrap™ stands as an example of how creativity, perseverance and applied engineering can transform everyday routines, offering a strong case study for the role of design and technology in improving lives.

Key takeaways

For teachers, the Dyson Airwrap™ multi-styler highlights several valuable points for the classroom. Its six-year development and hundreds of prototypes show pupils the importance of perseverance and resilience in design. The use of the Coanda effect illustrates how science and design and technology work hand in hand to solve everyday problems.

The product also demonstrates the impact of user-centred design, with a focus on protecting hair health, and shows how material choices, such as polycarbonate and alloys, shape performance and durability. Above all, it reminds pupils that design has the power to transform daily life, encouraging them to think about how their own ideas might improve the world around them.

Linking to the ‘Inspired by Industry’

The Dyson Airwrap™ multi-styler shares clear connections with the ‘Inspired by Industry’ Mamas & Papas context. Both place user needs at the centre of design, whether it’s Dyson engineers protecting hair health or students designing supportive products for new parents. Each highlights the importance of empathy, problem-solving and understanding real-life challenges.

There are also shared themes around materials and prototyping. Dyson combined polymers, alloys and precision engineering to achieve performance, while students working with the Mamas & Papas context can experiment with fabrics, metals, polymers or electronics. In both cases, prototyping is vital to test and refine ideas.

Together, these examples show how design and technology can transform everyday routines and inspire students to think creatively about improving lives.

‘Inspired by Industry’ is free for all teachers to use, with additional member-only tasks and activities available for Design & Technology Association members.